Overview: Poster, title wall, and social media graphics for a multi-disciplinary group show at The Soap Factory, Minneapolis.
Background: The Soap Factory’s Americana exhibition showed nine artists whose work explored the American experience by touching on, amongst other things, the suburbs, Manifest Destiny, consumerism and cheerleaders.
Format: 11x17" mailer, 18x24" screenprinted poster, 26x40" door poster, 10x10' wall vinyl and square digital graphics for social media channels. All are standard sizes for Soap Factory work.
Content: All text was limited to information relevant to the exhibition. No additional copy-writing.
Former MVA partner Zachary Keenan explored a number of different visualizations of American culture including car manuals. What excited everyone about this idea is that it didn’t tie the exhibition to one American sub-culture or environment—everyone drives and will continue to drive until the lights go out on this planet. The themes of Manifest Destiny, suburbia, freedom, waste and consumerism are implicit in the concept of automobiles and driving.
The arrangement of the graphics takes visual pieces from the history of car manuals—the large flag/landscape graphic was lifted from an early 70s guide while the fonts reference materials from the 1930s on—to create a simple Modernist composition of abstraction and typography