Every reason I’ve used to stop myself from posting here:
- The portfolio pages aren’t done and I don’t want to “waste” traffic on a site that doesn’t communicate our full capabilities
- The “What we do” pages aren’t up and again, I don’t want to “waste” traffic
- The whole site is set in Helvetica and I’m embarrassed because its too “default” for a design company
- I don’t know how to code and therefore can’t tweak this template and I’m afraid of what people will think
- I haven’t had time to start writing “serious” articles
- I need to make custom illustrations for every post
- I’m still not sure how to set up the archive
- I’m not sure what to post here and what to post at my personal blog
- Is blogging dead?
- I don’t know what people want to read about
- The site isn’t finished
- I’m not sure how many posts to publish a week
- I’m not sure if I should publish opinions or stick to more “professional” articles
- I don’t know what article to write first
- I need new photography for case studies
- Why would anyone want to read my case studies?
- Should I just write about one thing (books, design, clients)?
- I need an editor
- I should have an editorial calendar produced
- Is it weird to write about my teaching here?
- I should set up a mailing list first so I don’t “waste” traffic by losing out on adding visitors to my list
- I’m afraid of backlash and criticism
- I’m afraid of appearing “unprofessional”
- I’m afraid of appearing “square”
- I’m afraid of appearing conceited
- I’m afraid of appearing to be a know-it-all
- I’m afraid of scaring off clients
- I’m afraid that people might actually read this
The two reasons I regret not posting until today:
- I have thoughts and opinions about design, marketing and business that I think are novel and will be helpful to you whether its about how to get better results from your work or to learn from the mistakes I’ve made
- I’m doing something that is important and I want you to know about it
These two reasons outweigh everything above whether its a nonsense excuse or a genuine fear. These two reasons compel me to write and I think that over time that writing will make the case for why you should work with me. And I’m terrified to publish a line like that (just as I’m terrified to publish anything I’ve written in this entry thus far). I hesitate to say anything that direct—that its not “professional” to come out and say “You should work with me”, which is funny because its also not professional to say “I’m afraid of screwing up”.
But its necessary to say the things that I’m thinking about because I think these fears aren’t just about me. They’re about you, too.
You do some kind of work. You make something even if its something you’re forced to make by way of a boss and an hourly wage. I’m sure you think about that thing you make all the time. It keeps you up at night. Some days you wonder if you know how to do it all. Other days you feel like a genius who can do no wrong. Some projects were easy money. Others you fucked up so badly it ruined your month, maybe your year. So, why should you only express the average of those feelings? Why should we only get a “just the facts” approach to work when we all approach work emotionally?
Here’s the deal: this isn’t a business blog. Its a blog about a business. Its written by people. Emotional people who’ve felt the high of success and the sting of failure. Those peaks and lows seem to be where we’ve learned something so that’s what we’re going to talk about. Fear. Confidence. Failure. Success.
Even as I try to make this promise, I’m terrified.
I doubt it will be very “professional” but I hope it will be helpful.