Overview: Posters, and title wall for a multi-disciplinary group show at The Soap Factory, Minneapolis.
Background: Resonating Bodies brought together six installation artists whose work deals with performance and audience participation.
- 11x17" mailer
- 18x24" screenprinted poster
- 10x10' wall vinyl
All are standard sizes for Soap Factory work.
- Art Director: Joshua Hardisty
- Designers: Joshua Hardisty, Timothy Cronin
- Printers: Mailer: Modern Press; Screenprint: Joshua Hardisty; Vinyl Production: Discover Signs
- Fonts: Helvetica Neue
Content: The artists and curator all had different working relationships so we created a set of info-graphics to show that show the nature how and where they have collaborated and a key to reading them. This is in addition to the purely informational text.
Visuals: Our initial sketches for the relationship diagrams were geometric and used the most basic of shape and patterns which reminded us of 1960s paperback book covers so we used a bold Helvetica-driven International Style aesthetic to play that up. We wanted to keep that sense of basic geometry or defaults throughout the design so we used a simple (and bright) blue and red color palette.
More images to come.