The basic principle is this—any sketch, note, technical spec, or comp—is an abstraction of the real thing and the minute you build the real thing it will be different than everything you’ve done up to that point.
A new piece on Medium about process, prototyping and the influence of 37signals’ Getting Real philosophy on our work. One of the better things I’ve written.
I lurk the slap forums enough to know that the “new” Stereo should obviously be shut down, that its an embarrassment to the crew that made A Visual Sound and that Jason Lee is a millionaire a-hole who should be signing over all his checks to Kyle Leeper so that he can quit his day job.
Except I don’t believe any of that.
If you visit the site because of projects like New Skateboard Graphics or our work for éS, then you might dig this analysis.