award-winning graphic designers dedicated to producing thoughtful commercial art and marketing for culture-makers and providing training to creatives so they can do even better work.
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Function, Restraint & Subversion in Typography book

“Function, Restraint & Subversion in Typography” showcases the work of 24 graphic designers and studios whose work lands roughly in the categories of Modernism, Brutalism, and minimalism.

We interpreted these ideas in 3 ways:

1. Function: a rigid typographic system throughout

2. Brutalism: gigantic page headers and images run as big as possible

3. Defaults: the entire color scheme is black and cyan and we used Century Schoolbook for text—a font that was the go-to mainstream font for many books before Modernist typography really took hold in the 60s and changed everything to Helvetica.

This is also the 3rd book produced by The MVA and is @mvajoshua’s first attempt at a long-form book (write-ups on the work of 24 designers, an essay, interviews and commissioning a piece by Experimental Jetset).

 Matte black cover with a black foil-stamp.

Matte black cover with a black foil-stamp.

 A rigid sense of structure, typography, and color is used throughout the book.  Berthold Akzidenz Grotesk Bold set all-caps for running headers and pagination, and Century Schoolbook Roman and Italic for text.

A rigid sense of structure, typography, and color is used throughout the book.

Berthold Akzidenz Grotesk Bold set all-caps for running headers and pagination, and Century Schoolbook Roman and Italic for text.

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 There are no graphic elements in the book that aren’t a direct expression of content. Each page contains only images of each designer’s work and typography.

There are no graphic elements in the book that aren’t a direct expression of content. Each page contains only images of each designer’s work and typography.

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 Interviews with champions of the new typography like online archive Blanka the Many Stuff blog are entirely image-less and printed reversed out of black which builds a sense of drama into the book’s structure without relying on new graphic elements.

Interviews with champions of the new typography like online archive Blanka the Many Stuff blog are entirely image-less and printed reversed out of black which builds a sense of drama into the book’s structure without relying on new graphic elements.

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  Posters occasionally cover up the page-numbering on the right-hand pages to aid pacing and visual rhythm.

 Posters occasionally cover up the page-numbering on the right-hand pages to aid pacing and visual rhythm.

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