Project description
Define a new genre of movies, program a 1-day film festival that showcases that genre and design all aspects of the from naming to marketing to the live experience itself.
Deliverables:
Design Toolkit
Posters and advertising
Social Media
Environmental graphics
Tickets
Merchandise
Event program
Staff shirts
Film bumpers
methodology
Read this guide for ideation on this stage
Brainstorm concepts for new genres of film
Watch a few movies to see if the connections are as strong as you thought
Refine concepts as you see fit
Capture ideas for other movies you might include
Capture names for your festival
genre parameters
Genre can not be the explicitly obvious (examples:. The Quentin Tarantino Film Festival or Movies With Meryl Streep)
Genre may not be an existing micro-genre (1970s conspiracy thrillers, Queer Film of the 1990s).
Hint: If there’s a category for it on Netflix then you can’t use itLook for threads between things that would connect disparate films
deadline 1/30
Deliverable: Create a simple screen presentation with 3–5 potential genres
Each genre should include the following:
A list of movies that would be shown
Existing cover art, posters (or images) for each movie
Three potential names for the event