The main visual for the poster is an infographic framing each artist’s name which simply creates a bold, geometric statement. On further examination, though, each shape, color and pattern indicates an exhibition location, a work context, and a collaboration.
A key to decipher the graphic backgrounds is located at the bottom of the poster. Using this you can figure out who collaborated with whom, where and what the nature of their collaboration was. This key transforms the poster into something besides an advertisement like a piece of content.