Global Communications—An Intro to Swiss Typography
Please excuse my appearance at the beginning. I don’t know what was going on in my life at this point. This WAS a Saturday morning class so maybe Friday night was wild.—Joshua
Intro to Typography: Early Modernist typography and the European Avant-Garde
A short introduction to early 20th Century Modernist design and the art movements they evolved from including De Stijl, Dada, Constructivism and Futurism with work by Jan Tschichold, Walter Dexel, Piet Zwart, Kurt Schwitters and more.
Intro to Typography: Victorian Wood Type advertising (aka “the Wanted poster” style)
Joshua Hardisty shows how the loud and visually dense advertising of the late 19th century was a key innovation in the development of modern typography that helped to move print design away from traditional book typography.
How Classical Typography Influences Contemporary Design
How do designers like Peter Saville, Non-Format and SPIN incorporate elements of classical book typography into record covers, magazines and branding? MCAD design teacher Joshua Hardisty shares a variety of projects that show the influence of 500 years of typographic history and manage to be fresh. Includes projects from Peter Saville, YES, Angus Hyland/Pentagram, Emily CM Anderson, SPIN, Non-Format and The MVA Studio.
*Also, yes he didn’t mean to say “master Abstract Expressionist Rauschenberg.” Apologies.
Intro to Typography: Classical Typography—from the Renaissance to Jan Tschichold
Joshua Hardisty shares insights into the development and evolution of classical book typography through the work of Aldus Manutius, Giambattista Bodoni, John Baskerville, Bruce Rogers and Jan Tschichold (amongst others).
Visual Identity—A Brief History
Joshua discusses the development of identity systems from Peter Behren’s 1906 work for AEG to the standard-setting work of Lester Beall, Paul Rand and Canadian National Railways in 1960 to today’s more experimental identity systems created by Daniel Eatock, Wolff Olins and 2x4. This was recorded in Joshua’s Intro to Graphic Design class at MCAD Continuing Education, Spring 2015.
A brief introduction to gestural and experimental typography divided into 3 parts: collage, photography and layering.
Some Thoughts on Hierarchy
Joshua breaks down typographic hierarchy to its most elemental and then uses examples from Josef Müller-Brockmann, Jan Tschichold, Peter Saville, mgmt., Emil Ruder, Willi Kunz, Martin Venezky, Spin, Mike Mills and others to show how simple reader-focussed design decisions will automatically lead to better looking work.