Graphic Design for Culture-Makers.
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RUR Poster / The Soap Factory

Exhibition announcement for a group show at The Soap Factory. A common theme throughout the artists’ work was the idea of craft or showing the artist’s hand. We took this as a jumping off point and asked ourselves, “How can we show our hand in a digital work?”. Using click-tracking software we recorded every moment spent working on the project. The Swiss-inspired typography helps to frame the image in such a way that it appears the image is a representative work of the show.

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Every time we worked on the exhibition graphics we ran a mouse-tracking app which then generated one of these images at the end of the session. This picture captures 1.75 hours of work.

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Lines show where the mouse travelled while circles document when the mouse was still. The largest circles were generated when we were typing emails to the client, on the phone with a printer or looking at paper samples. This images shows 2 hours of work.

Detail from screenprinted poster

Detail from screenprinted poster

The art for the final poster was a composite of all 12 working sessions layered on top of each other.